More from Eben Pagan's Guru Home Study Course!
Here are the 12 Advertising Power Words, or so urban legend has it. Where this list came from is unclear, but I have heard these before.
You
Money
Save
New
Easy
Love
Discovery
Results
Health
Proven
Guarantee
Free
Seen these around a few times in some marketing messages? I know I have.
David Ogilvy from Confessiona of an Advertising Man says "The two most powerful words you can use in a headline are free and new."
Spend some time with a blank sheet of paper writing some compelling headlines and copy that will entice your prospect, without hyping him!
EXPECT Success!
Jackie Ulmer