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Jackie Ulmer, Lake Arrowhead, California, United States
Million Dollar Network Marketing Home Business Owner and Trainer
- Work From Home
- Be Your Own Boss
- Earn What You Are Worth
- Commute to Your Home Office
- Great Tax Advantages
- Time/Financial Freedom
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How This WAHM Made it BIG Online!
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"In the 2006-2016 decade, there will be 10 million new millionaires in the U.S. alone...many of those new millionaires will be from the emerging powerhouse industry of Direct Selling."
--Paul Zane Pilzer, Economic Advisor to 3 Presidents and Bestselling Author of The Next Millionaires
"An investor's dream...an industry with steady annual growth, healthy cash flows, and long-term prospects for global expansion."
-Fortune Magazine
"It's the best investment I've ever made."
-Warren Buffett, Billionaire Investor and Richest Man in the U.S.
"...at-home workers have more free time and disposable money for recreation and vacation time than clock-punchers and Americans at large."
-Entrepreneur Magazine
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Sunday, 06 September 2009
In Richard Brooke's Masterpiece book - "Mach II With Your Hair on Fire" he gives a compelling definition of success. He writes -
- Success is moving forward toward what you want, being in the process of achievement, and being in love with the process.
- Success is not getting everything you ever wanted.
- The first secret to success is self motivation - that emotional, internal energy that leads us to act powerfully.
He also notes the Four Greatest Lies of Success - the lie being that these 4 things guarantee success
- Desire
- Hard Work
- Being a Good Person
- Formal Education and Degrees
Those 4 qualities are good to have, but they do not guarantee anything. Be in forward motion toward what you want, despite any and all obstacles.
EXPECT Success!
Jackie Ulmer
Friday, 14 August 2009
If you've been on the Internet (and you have since you are reading this) you may have fallen prey to "The Next Big Thing" syndrome that is out there. It's rampant on the Internet, and if you are signed up on very many newsletters or notification lists, you are likely seeing it regularly. You're cruising through email and BAM - an email drops into your box with a screaming headline about how great this new opportunity is; and how much money you are going to make with this new opportunity; and how so-and-so-big-name is getting involved with this big opportunity and this opportunity is going to help you dump your mediocre status that you've had so far in M.L.M. and you are going to finally make some REAL money! Question for you - how many opportunities are you going to join before you realize that none of this has anything at all to do with your success? New; better; best; big name; matching bonus, blah, blah, blah. This is not what true success is about. It's not the company; it's not the big name; it's not the products; it's not the pay plan; it's not your upline; it's not the "turnkey, duplication system"; it's not any of these things that determine your success in Network Marketing. These are just things sold to you by slick marketers who know how to invoke your emotions and make you think you are going to win the lottery if you just join "their deal." The opportunity you have in front of you most likely has all of the components to allow you to create the business and lifestyle of your dreams. If anyone in your company has done it, so can you. The only thing that is missing for you, if you aren't getting what you want from it, is your belief; your commitment and your focus. The success you desire is all about you, and your ability to get it lies within you. You just have to decide to stop looking around; procrastinating; making excuses; and thinking that it can't happen for you. You have to decide that every day, you are going to put one foot in front of the other and BE the success story you desire. No one gets lucky in this profession and no one gets a free ride. The top distributors get to the top by developing a business action plan and taking action. Simple as that. In the beginning, they work hard to lay the foundation. Sometimes, it seems like there is no progress. They certainly work harder than the ones standing on the sideline saying "It's easy for so-and-so. He/she has ______ and I don't." In the beginning, you must treat your business like a JOB if you want to create the benefits it offers. It's not the lottery; it's not get rich quick; and everyone pays a price to be successful. It's a high price, too, but it is so worth it. The average networker, however, does not treat the business like a JOB. They don't make a commitment; and they aren't willing to pay the price. They think that when they order their starter pack, they are buying a lottery ticket guaranteed to win. Or, pulling the arm on a slot machine. Knowing this, what steps will you take today to get your business into the race? How will you develop a disciplined work ethic so you can begin to see the results that you want? The grass really is not greener anywhere else. It's thick, rich and fertilized right here, right now. If you aren't getting the results you want out of your business today, who is going to change that? It's not your sponsor, and it's not the company. It's you. Cruising the Internet looking for something easier; more this or more that isn't going to change your results. You will face the same problems there and have to overcome the same challenges. You have to be willing to decide what it is you really want; decide what price you are willing to pay to get it; decide what you must and will overcome to get there; and decide to take action starting right now and every day. It's that simple. I remember the day I made that decision. I remember the price I was willing to pay. I remember my challenges and what I had to do to "get over myself" essentially. And, I remember every day how glad I am I had "that day." Let today be YOUR day! EXPECT Success! Jackie Ulmer
Sunday, 09 August 2009
You've built your website to promote yourself and your business, right, and now you want to work on your keyword strategy for getting high search engine rankings and driving that ever elusive traffic your way! Well, here is a great way to determine what keywords are going to work the best in your business.
Start a Pay Per Click Ad Campaign with Google, Yahoo Search and/or MSN.
Let's use Google for our example. It's simple to open a PPC campaign and the minimum amount it will cost you is $25. This is a very inexpensive way to test what's going to be the best strategy for attracting the most customers and prospects to your page.
This can save you thousands of hours and time is money, right!
Make sure you read my previous post on SEO so you have an idea about developing your website keyword strategy. - http://jackieulmer.blogspot.com/2009/08/are-you-confused-by-seo-and-search.html
Once you have identified your target market and the most likely terms that they might use when they are searching for a site/business like yours, you can start your PPC campaign and test out those keywords to see which ones pull the most traffic.
Get a free Cheat Sheet on how to get this started and what it all means. http://www.Google-Adwords-Guide.com
Once you open your account, be sure to read through the Beginner's Guide so you know what you are doing. Be prepared to trial, test and make changes for a full 90 days so you can see how to best adapt your site to fit your visitor profile through the most popular keywords. Your goal is to make the most of your advertising efforts; spend as little as possible for the highest level of results.
EXPECT Success!
Jackie Ulmer
Thursday, 06 August 2009
Think about the top names you know in Network Marketing - Randy Gage, Mark Yarnell, Richard Brooke, Doug Firebaugh, Jan Ruhe, etc. How many of these people made it to the top by having some one take them step by step through the success system?
None of them, actually! If you've heard their stories, you know that they were given the basic concepts of the business and told to "go for it!"
So, if they can create success in their MLM business without having someone hold their hand, why can't you? What's stopping you?
You can learn the basics of Network Marketing - Contact, Invite, Present, Follow up, Sponsor, Train and Duplicate - in one day. You'll spend more time than that getting good at it, but that is how it is with anything you do.
The reality about success in MLM is that it is truly "trial by fire." Everyone is going to do things just a little bit differently. You must find our own authentic voice and style. It takes some time practicing and trying new things to find what that voice is. If you practice it with good intent, you'll make money while you discover your own style.
For me, my success has come by being what I call a "Solutions Coach." I love connecting with others and helping them find a solution to whatever their challenge is. Sometimes, that puts them into my business. Other times, it is about pointing them toward training that helped me. Still other times, it's just listening and helping them coach themselves past their fears and frustrations.
You don't need a step by step manual for MLM Success. That can be a recipe for MLM failure if you aren't careful. Find your path and carve it deep!
EXPECT Success!
Jackie Ulmer
Monday, 03 August 2009
It's always educational to chat with others who are building a business online and find out those things that are most challenging or puzzling to them. One topic that comes up so frequently is Search Engines; Placement and Search Engine Optimization.
I thought it might be helpful to share some thoughts around the topic and some of my own experiences. While no one really knows what Google wants (except Google!) there are some things I have noticed and tracked over time.
Let me first share, however, that you can build a wildly successful business online without a top 10 Organic (meaning not paid) Search Engine listing. I know this because I have done it, so this is not theory. Yes, search engine traffic helps and is a big boost, but it takes time and involves more than good, "elbow grease" marketing.
Search Engine Optimization sounds scary, but it's really just about creating content on your site that uses a "keyword strategy" to target the audience you wish to attract. So, it's starts with getting into the mind of your potential prospect.
You have a business and you want to attract others to do business with you, or join you in your business, right? What word or phrase would your potential prospect type into a search engine in order to find you, if they don't even know you exist?
Spend some time brainstorming the top keyword phrases that your prospect might use to find you. Use your top keywords on your website as you write your content. Or, if your site is already done, you can re-write your content to add these keywords in. The objective is to get Google to "read" your site and determine that it is "worthy" to be ranked on their search engine results.
You want to place these keyword phrases on your site enough that Google reads them and places your site appropriately, but you don't want to make them so redundant by repeating them too much that your reader loses interest.
Each page of your site is independent and can have its own keyword strategy, so spend some time with each page. This does not have to be an overwhelming process, though. Take a page a week and spend an hour or so working on it. Over time, these efforts will pay off as you fine tune your site and "gain favor" with the "Google Gods!"
Each time you update a page, you can re-submit it to Google using their "Submit Your Website" feature. You don't have to submit your site more than once, as Google will revisit over time, but it can boost the process when you add content. Or, if you do a complete site overhaul, be sure to re-submit.
As you are working on your Search Engine strategy and rankings, make sure you are taking time daily to promote your site as well. You can do this through Social Media sites where you can create a link back to your site. Any time you have the chance to include your website link in something you are doing online, this creates exposure for you immediately, and it lets Google know your site is "busy" out there. Make sure you are only posting appropriate links, however.
This is how I was able to generate lots of traffic; build my list and grow my business successfully long before Google even knew I existed. And, quite honestly, it's a much better way to develop relationships. My strongest business alliances have come through people I "met" while out and about online.
Up next - we'll be talking about good places to create these links using Social Media; Blog Comments; Video and more! Don't you love the Internet? It really does weave a "web" of opportunity when it all comes together.
EXPECT Success!
Jackie Ulmer
Tuesday, 14 July 2009
Does Attraction Marketing in MLM really work online? It certainly seems to be the buzz word these days, doesn't it? Everywhere you look, someone is talking about it. But, how many people are really practicing it, and can it really be done?
How do you set yourself apart and draw customers and prospective business partners to you? Well, it's really fairly simple, and actually easier to do online than offline.
Think of the many people who you may have run across online who are "peddling" their MLM Opportunity. Spamming it is probably a better word choice. Most Network Marketers online think that the way to build online is to over-hype their opportunity to EVERYONE they come into contact with.
They buzz onto Facebook, make a zillion friends and then zap them all a message telling them how great their deal is; how much money they are making and how "just plain stupid" you are for not joining them yesterday!
How many times have you clicked to know more when you get these obnoxious posts? Probably none!
So how do you begin an MLM Attraction Marketing Magnet? How do you get people beating down your door to join your business?
I'm going to give you three key concepts to practice when you are marketing your business online.
Concept One - Be authentic. This is easier said than done for some, but seriously, how hard is it to just be yourself? Share your story and let people see who you are. Don't try to embellish your experiences in MLM or try to be a "success story" that you have not yet created.
Instead, share your successes and your failures; your hopes, goals and dreams. Talk about your motivation and reason why you are building a business. Share things that you have tried that didn't work out. Share what you see in your opportunity in a very real way, without using any hype.
These things are what will bond your prospect to you because there will likely be some common ground between you.
Concept Two - Provide content and value - give your knowledge away freely. You may have
seen it said that you must be willing to give in order to get. Be willing to give away some of your "Secrets" to building successfully. Share tips and resources that have worked for you. Share as much free stuff as you can find.
It's okay to offer affiliate programs and other monetization models that help fund your business, but make sure you are not always coming after your prospects or your audience with your hand out. Give away more than you profit from, and make sure what you give away offers true value.
A good way to give away content of value is to do a review on a product or service you have used online. Or, perhaps explain an effective way you have discovered of using Facebook, or a particular application there. Have you figured out a great way to manage your Social Networking activities? This would be something great to share with an audience who will be hungry to know any time saving techniques you can offer.
Content and value are what reign supreme online and you will quickly generate a following and many prospects when you can be counted on for great information.
Concept Three - Become a consultant in the Network Marketing Profession. This doesn't mean give away all of your time, but be willing to devote some time to assisting those outside of your own downline. When someone comes to you with a problem or question, pick up the phone and give them a quick call if possible. You will likely make their jaw drop and they will appreciate and remember you for this.
Make sure you make that time about the person you are calling and not just a chance for you to go on and on about yourself or your business. Ask questions and listen. See if you can get to the heart of this person's need and find a way to provide a solution.
You never know when the time might come that this person will be looking to make a company change. I promise that the time you invested in that person and that phone call will stand out and likely prompt them to consider joining your team!
Attraction Marketing works like a charm if you will take the time to master the skills of coming from a place of contribution. Give generously and know that you will soon have prospects lining up at your door! Be ready to coach them to do the same!
EXPECT Success!
Jackie Ulmer
Tuesday, 07 July 2009
Is it truly possible to meet people, share a business concept and sponsor others into your business without that face to face, "belly to belly" experience that we have been taught about our Network Marketing business? Can a person really build strong relationships using the internet?
The answer is absolutely yes, and my goal is to offer you some thoughts and ideas about using one of the most popular online methods - Message Boards, Forums and Social Networking Sites. A discussion or message forum is like a bulletin board online. It's the "water cooler" of the Internet. It's where people go to research, express and share ideas, share needs, etc. There are online message boards and forums for virtually anything you can think of. No need to limit yourself to just "Network Marketing" or "Home Business" forums.
To be effective online, there are a few areas you'll want to define for yourself. These include:
What is your goal?
Who is your target market?
How will you add value?
How will you develop an action plan within each group and be consistent?
When I set about defining goals around my participation in online forums it always starts with creating relationships. Meeting people online follows the same basic principles as meeting people offline. Say hello; ask questions and get your new acquaintance talking about him or herself; find common interests.
I like to picture myself as walking into a party when I enter an online forum. I may know one or two people, but that is about it. So, I walk in with the intention of meeting lots of new people and expanding my horizons.
Just as you would not walk into a party flashing a neon sign that says "Ask me about my business," you don't want to do this online either. Leave your business in the background in the beginning.
So, here is what you do.....
EXPECT Success!
Jackie Ulmer
Sunday, 05 July 2009
Network Marketers have asked this question for decades and although the answer will vary depending on who you ask, there is really only one right answer - lead with a solution.
No one ever bought a drill because they wanted a drill - instead, it's a hole in the wall that they are after. The drill provides the solution. Likewise, very few people ever wake up and say - "Hey, I think I will join a Network Marketing company today. I want to be a MLM Professional."
What really happens is they wake up and say - "I'm tired of my Boss; I'm tired of my job; I need more money; I want more control; etc."
Or, if they are in search of a solution for something that your product line offers, that's what they are looking for.
Your goal then is to determine what solution your "product" can offer and offer that solution. By "product", that can be either the product of opportunity, if your prospect is looking for more money or a financial solution. Or, it can be your actual company product line, if your prospect is looking for a solution that can be solved through your products.
This is where defining your target market becomes critical. Yes, everyone "could" be right for the opportunity product, but not everyone will be interested and so why waste your time or theirs?
Your number one goal is to find people each day who have a need that your business can offer a viable solution for and then offer that solution. From there, it's up to your prospect to decide if that solution is right for them.
You are a solutions provider! And the more solutions you can offer to more problems, the bigger your check will grow!
EXPECT Success!
Jackie Ulmer
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