Does Attraction Marketing in MLM really work online? It certainly seems to be the buzz word these days, doesn't it? Everywhere you look, someone is talking about it. But, how many people are really practicing it, and can it really be done?


How do you set yourself apart and draw customers and prospective business partners to you? Well, it's really fairly simple, and actually easier to do online than offline.


Think of the many people who you may have run across online who are "peddling" their MLM Opportunity. Spamming it is probably a better word choice. Most Network Marketers online think that the way to build online is to over-hype their opportunity to EVERYONE they come into contact with.


They buzz onto Facebook, make a zillion friends and then zap them all a message telling them how great their deal is; how much money they are making and how "just plain stupid" you are for not joining them yesterday!


How many times have you clicked to know more when you get these obnoxious posts? Probably none!


So how do you begin an MLM Attraction Marketing Magnet? How do you get people beating down your door to join your business?


I'm going to give you three key concepts to practice when you are marketing your business online.


Concept One - Be authentic. This is easier said than done for some, but seriously, how hard is it to just be yourself? Share your story and let people see who you are. Don't try to embellish your experiences in MLM or try to be a "success story" that you have not yet created.


Instead, share your successes and your failures; your hopes, goals and dreams. Talk about your motivation and reason why you are building a business. Share things that you have tried that didn't work out. Share what you see in your opportunity in a very real way, without using any hype.


These things are what will bond your prospect to you because there will likely be some common ground between you.


Concept Two - Provide content and value - give your knowledge away freely. You may have

seen it said that you must be willing to give in order to get. Be willing to give away some of your "Secrets" to building successfully. Share tips and resources that have worked for you. Share as much free stuff as you can find.


It's okay to offer affiliate programs and other monetization models that help fund your business, but make sure you are not always coming after your prospects or your audience with your hand out. Give away more than you profit from, and make sure what you give away offers true value.


A good way to give away content of value is to do a review on a product or service you have used online. Or, perhaps explain an effective way you have discovered of using Facebook, or a particular application there. Have you figured out a great way to manage your Social Networking activities? This would be something great to share with an audience who will be hungry to know any time saving techniques you can offer.


Content and value are what reign supreme online and you will quickly generate a following and many prospects when you can be counted on for great information.


Concept Three - Become a consultant in the Network Marketing Profession. This doesn't mean give away all of your time, but be willing to devote some time to assisting those outside of your own downline. When someone comes to you with a problem or question, pick up the phone and give them a quick call if possible. You will likely make their jaw drop and they will appreciate and remember you for this.


Make sure you make that time about the person you are calling and not just a chance for you to go on and on about yourself or your business. Ask questions and listen. See if you can get to the heart of this person's need and find a way to provide a solution.


You never know when the time might come that this person will be looking to make a company change. I promise that the time you invested in that person and that phone call will stand out and likely prompt them to consider joining your team!


Attraction Marketing works like a charm if you will take the time to master the skills of coming from a place of contribution. Give generously and know that you will soon have prospects lining up at your door! Be ready to coach them to do the same!


EXPECT Success!

Jackie Ulmer

 

Is it truly possible to meet people, share a business concept and sponsor others into your business without that face to face, "belly to belly" experience that we have been taught about our Network Marketing business? Can a person really build strong relationships using the internet?
 
 
The answer is absolutely yes, and my goal is to offer you some thoughts and ideas about using one of the most popular online methods - Message Boards, Forums and Social Networking Sites. A discussion or message forum is like a bulletin board online. It's the "water cooler" of the Internet. It's where people go to research, express and share ideas, share needs, etc. There are online message boards and forums for virtually anything you can think of. No need to limit yourself to just "Network Marketing" or "Home Business" forums.
 
 
To be effective online, there are a few areas you'll want to define for yourself. These include:
 
What is your goal?
Who is your target market?
How will you add value?
How will you develop an action plan within each group and be consistent?
 
 
When I set about defining goals around my participation in online forums it always starts with creating relationships. Meeting people online follows the same basic principles as meeting people offline. Say hello; ask questions and get your new acquaintance talking about him or herself; find common interests.
 
 
I like to picture myself as walking into a party when I enter an online forum. I may know one or two people, but that is about it. So, I walk in with the intention of meeting lots of new people and expanding my horizons.
 
Just as you would not walk into a party flashing a neon sign that says "Ask me about my business," you don't want to do this online either. Leave your business in the background in the beginning.

 

So, here is what you do.....

 

 

EXPECT Success!

 

Jackie Ulmer

Have you ever felt this way? You see an opportunity; you get signed up; you start going through the back office information; the information provided by your sponsor; and all of a sudden you feel overwhelmed and paralyzed by what to do.
 
It's almost like there are a few parts missing. How do you get from point A to point Z, where the big bucks are?
 
Do you lead with product; do you lead with opportunity; just what do you do first?

Have you ever heard Network Marketing compared to franchising? It happens all of the time. And here is the important thing to remember about how franchising REALLY works and how your Network Marketing business will really work.
 
The job of the franchise company is to sell more franchises; and open more outlets. These outlets sell the company products and market for the company. McDonald's didn't get to the point of selling billions of burgers through one single store, right? They have thousands and thousands.
 
Your job as a networker is the same, essentially. The more outlets you open, the more products can be sold. You open outlets when you sponsor new distributors into your business and teach them the simple principles of the business.
 
Here is a point to keep in mind -
 
Does McDonald's have the bet hamburgers in the restaurant business? The best packaging? Are their stores the fanciest? Do you think someone buys a McDonald's franchise and then calls corporate complaining about the way things are done?
 
Wouldn't you agree that McDonald's is currently the most successful franchise in history? And imagine this - they did it with sub-par food; plastic booths and teenagers.
 
What does this mean for you? What this means is that your product does not need to be "the best in the world" in order for you to be successful. Your product doesn't have to look the best in order for you to create gangster income.  As long as you have a good product, that performs well, that you believe in, you are set for life!
 
When you sponsor people into your business, you are selling them a system for success. The system is simple - talk to 2 people a day; find those who have a need; fill the need with the solution that your business offers.
 
And, if teenagers can make McDonald's into what it is today, don't you think you can easily do the same in your own business?
 
The biggest mistake most networkers make is that they lead with their company name; the products; and the "best blah-blah-blah" out there.
 
Who believes that in today's world, when we are mass marketed to on a minute by minute basis?
 
Offer people a solution to their greatest problem and then show them what it's going to take to get the results they want and you will have people lining up at your door (or website) to join your opportunity. Find the system that fits for you and then develop a plan to teach others how to do it to.
 
Contact, invite, present, follow up, sponsor, train and duplicate with the willing.
 
Contact and invite are the only two areas that will differ in your system, depending on how you approach this. Present, follow up, sponsor, train and duplicate will be the same.
 
Define the methods that get you excited for contacting and inviting. This could be warm market; running ads; walking and talking; buying leads; or internet marketing. Once you have the prospects, take them through the rest of the process.
 
Find a mentor to teach you how to master the skills of the methods you want to use and let nothing stand in your way.
 
EXPECT Success!
 
Jackie Ulmer